Best practices for ultra-effective popups
The Internet has evolved a lot in recent years. The same goes for popups!
These small pop-up windows that appear on the Internet user’s screen when they browse a website have multiple roles.
Using these tools, it is easier to generate leads, grow a mailing list, and also increase a company’s sales.
For this it is iImportant to use popups that convert and are effective to collect new leads.
We will therefore see in this article the best practices to adopt to have the most effective popups and we will also see what to put in place before using popups.
Set clear goals
First of all, when you want to set up pop-up windows on a website and ensure that the Internet user’s attention is retained, it is important to set specific goals such as:
Increase your sales
Popups are indeed very useful as techniques to increase the conversion rate on an e-commerce site. For this, upsell popups or exit intent popups are frequently used.
Capture emails
Email capture is one of the main functions of popups. Using this, a business can quickly grow its email list and thus give itself the best chance of converting more prospects into customers.
It is also a good way to maintain contact with the subscribers on its list and always keep them informed of new products or other exclusive offers.
Useful to optimize the customer experience
Pop-up windows also allow to improve the customer experience by getting feedback from them.
Asking for customer opinions and comments is interesting to be able to work on the points that need to be perfected.
The essential elements for effective popups
Once you have defined the objectives you want to achieve with your popups, you must now apply some essential criteria to ensure their success.
1. A visual adapted to the site
Create a popup window with a attractive visual And reflecting the image of the company is more likely to capture the attention of visitors. It is therefore preferable to opt for a fairly sober visual while ensuring that the company’s graphic charter is respected.
The key is to ensure that the popup does not completely disappear into the background of the site, but on the contrary, that it integrates perfectly into the site. To do this, you will have to test different colors to see what best matches the site.
2. Show a clear offer
To capture visitors’ email addresses or to boost sales, you need to rely on a clear and attractive message. It is thanks to this in particular that a company will be able to trigger rapid action from visitors.
What is important to do is make sure you describe your message clearly and concisely.
The offer should be obvious to everyone as soon as the popup appears. To do this, it is interesting to think about catchy words that will capture the attention of visitors and encourage them to take action.
To create this type of very clear message and create a beautiful visual, there are multiple tools available these days. One of the most effective on the market is Poosh.io which allows you to both create pretty popups or notifications by transmitting the desired message, and to work on your social proof and optimize your conversion rate.
3. Put a powerful call-to-action button
Just as the message we want to convey to the Internet user must be clear, it is the same for the action we hope for from them. For this, you must favor a button Call-To-Action clearly visible and understandable on the popup.
It must be clear enough to make the visitor want to click the button.
4. Create a suitable form
An effective popup must also be quick to fill out and above all adapted to the offer that we propose.
No one likes to spend a lot of time filling out forms, so it’s best to focus on simplicity.
In general, two or possibly three fields including the last name, first name and email address are more than enough when it comes to a newsletter subscription form.
5. Popups that appear at the right time and in the right place
Popups that appear as soon as a visitor arrives on a web page without having been able to browse the products or services are not absolutely not appreciated when the aim is to retrieve the email from it and convert it.
So, the best is to give him time to finish reading a page or an article for example and if he seems to be interested in what the website offers, that’s when ‘we can display a popup.
To do this, it is possible to integrate triggers into the popup by programming its opening at the most appropriate time.
6. Highlight button to close popup window
It may seem contradictory to highlight the button to close the popup when you want to use it to convert a prospect into a customer or encourage a customer to make more purchases.
However, it is a strategy that leaves a good impression from the brand to the visitor or customer because we give them the choice to close the popup window easily.
So, if he feels bothered by the notification, he will have no difficulty finding the button to close it.
7. Favor only one appearance of the popup on the same page
Having the same popup displayed several times on the same page at a frequent and short interval can be quite irritant for a visitor or customer when they try to read the content of the page.
It can even harm the user experience and cause them to leave the page.
A visitor who did not register the first time will not necessarily want to do so even if they are shown the same pop-up window several times! On the contrary, it risks annoying him more than anything else.
Likewise, it is preferable to avoid presenting a newsletter subscription popup to an already registered user.
8. Avoid a large number of popups per browsing session
Even though popups are very effective and useful, it must also be recognized that they do not have a very good reputation because they are considered to be intrusive and too repetitive.
Therefore, to avoid this, it is better to create few popups on a website and refrain from putting too much, as this risks harming the user experience or even worse, scaring away visitors!
9. Use different shapes to hold attention
It is also interesting to try different forms of popups to make them more unique and allow them to stand out.
This will tend to capture the attention of Internet users when they browse a website.
10. Design popups for different devices
Finally, an effective way to use popups is to adapt according to devices for example for a mobile and a computer. Especially since Google penalizes sites that use overly intrusive popups on mobiles.
To do this, you simply have to create them so that they are practical for a smartphone, but also on a computer.