The best tips for capturing emails in e-commerce

A strategy that works very well in e-commerce and which allows a brand new business or an already well-established business to generate revenue and customers is the use of email marketing.

Marketing experts even position themselves on the fact that emails are capable of offering a very good return on investment.

Of course, to achieve this, it is imperative capture email addresses visitors! And we must admit, it is not always very easy to do.

However, there are many tips for successfully collecting email addresses effectively and that is what we will see today in this article.

What is the purpose of collecting email addresses?

Email marketing is a powerful tool to develop a mailing list and which allows you to convert prospects into future customers, but not only that!

Indeed, this represents several other advantages for an e-commerce site, including:

A personal communication tool

Almost no one likes having an inbox filled with emails that just keep piling up. People even tend to deal with their emails regularly and when they agree to have a company send them emails, it usually means that they are doing so. trust to it and that they appreciate the offers they receive.

One study even suggests that 72% of people tend to prefer receiving promotional content via email.

A tool that allows you to reach more audiences

It has been shown that the number of people who use email is twice higher than those who use social media.

This therefore means that it is a gigantic user base and that an e-commerce site has even more chances of finding its target customers by collecting emails!

Very profitable in terms of investment

Usually for a good e-commerce marketing strategy, you need to allow for a certain budget to ensure great success.

Very often, the cost of advertising on the Internet can quickly add up, especially if you are just starting your online business and want to develop a nice portfolio of clients.

So, it is a good way to reduce expenses by using emails. It’s even considered to be very profitable !

An omnipresent tool

Their first use dates back to the 70s and yet, emails remain to this day the means of communication most used by the majority of Internet users!

One thing is certain: emails are not going to disappear. Therefore, focusing on developing a great mailing list is a profitable strategy. in the long term.

The ability to track marketing campaign results

It is easier to measure the results of marketing campaigns launched for one or more products. In fact, the data is more reliable and easier to use in analyses.

For example, a company will be able to analyze the opening rate of emails sent, the click rate or even the bounce rate, thus giving it the possibility of measuring the success of its campaigns and making the right decisions for the future. .

Great way to increase sales

Sending regular emails to your subscriber list gives a company the chance to always stay in the back of their minds. So, when they need the products or services offered by it, they will more naturally gravitate towards it.

The goal is to stay in touch with them, without necessarily selling them something.

Sending articles, advice or tips are good ways to add value to the emails sent, but also to maintain the relationship with your subscribers.

How to capture emails?

There are many ways to collect emails from visitors to a website. However, you have to keep one goal in mind to successfully capture as many email addresses as possible: the ability to arouse their interest and make them want to provide this information.

You have to think by putting yourself in the visitor’s shoes in order to offer them things that will please them. And then of course to present them with your best offers, we usually use popups.

These popups are very powerful when used well and when we take care of their visual aspect. So, you should know that there are some solutions for this. For example, Poosh.io works very well to allow a good implementation of popups, notifications or other messages.

Bring added value in exchange for emails

People like to receive things for free regardless of whether it is in physical or virtual form. What works well is to add value to their experience by offering them quality and interesting content.

For example, content in video, PDF or guide format is very popular. It’s a good way to capture emails, but also to offer real information to visitors.

Offer discounts

Offering a discount code for a first purchase in exchange for email addresses is a good way to encourage a visitor to give this information, but also to convert them into a customer if they purchase a product.

This is a technique that works rather well and encourages visitors to discover the brand even more.

Discounts based on basket size

One of the primary objectives of an e-retailer is to encourage its customers or visitors to buy its products. And increasing your sales is not always easy, especially with the growing number of competitors on the market.

However, a good way to do this is to offer discounts or free products when the customer or visitor’s cart reaches a certain amount.

Include popups for existing customers

When a website regularly receives a visit from a customer or visitor, it is best to avoid showing them the same popup each time asking for their email address.

In this case, it is more interesting to invite him to discover other products popular or bestsellers of the website. This is a better way to maintain a good relationship with them and to be able to continue sending them promotional or informative emails.

Offer discounts to prevent cart abandonment

Whether it is a customer or a visitor, it is not uncommon for them to abandon their basket when paying. Indeed, on average, seven visitors out of ten abandon their basket, which weighs heavily in terms of unachieved turnover for an e-retailer.

So, a good technique to avoid this is to offer this category of people an incentive personalized and specific to encourage them to complete their order.

If it is a visitor, not only will the website have collected their email address, but it will also have increased their chances of making a sale.

As you will have understood, making yourself visible and having customers are an integral part of a good e-commerce strategy. Email recovery is a great, inexpensive way to accomplish this. Correctly set up and especially using the right tool, email capture increases a website’s chances of converting prospects into customers and optimizing its revenue.