augmenter les emails collectés de 70%

Discover how to increase your collected emails by 70% with a single tool

Did you know that you could lose up to 70% of potential emails simply because your forms are not optimized? Email marketing remains one of the most powerful levers for retaining and converting customers, but you still need to effectively capture the addresses of your visitors. Too often, they leave your site without providing their information due to a poorly thought-out contact point. Fortunately, an intelligent tool can transform your strategy and maximize your results. Discover how to boost your email collection with an efficient and easy-to-implement method.

1. Why do most sites lose 70% of potential emails?

Collecting emails is a crucial step for any email marketing strategy, but many sites fail to capture the maximum number of addresses. Several common mistakes explain why the majority of visitors leave a site without signing up.

losing potential emails

A lack of visibility for capture forms

Many businesses place their sign-up form at the bottom of the page or in a less visible section, thus limiting their effectiveness. According to Sumo, the average conversion rate of a traditional form is barely 1.95%. However, a simple adjustment, like integrating a well-positioned pop-up or banner, can significantly improve this rate.

Poor timing and a lack of personalization

Displaying the form at the wrong time considerably reduces its impact. A visitor who has just arrived on a page may not be ready to sign up immediately. In contrast, a study by OptinMonster shows that exit-intent pop-ups can capture up to 53% of departing visitors.

Unengaging and poorly optimized forms

A form that is too long or generic discourages sign-ups. To maximize the conversion rate, it is essential to use:

  • Clear and attractive offers (e.g., “Get an exclusive guide for free!”)
  • A clean and mobile-friendly design
  • An impactful call to action

2. How can an intelligent tool boost your email collection by 70%?

Optimizing email collection relies on powerful tools capable of adapting their display based on visitor behavior. An intelligent solution allows you to automate this process and significantly increase the registration rate.

Essential features of an effective tool

A good email capture tool should include several key elements to maximize its effectiveness:

  • Behavior-based triggering: Displaying a pop-up at the right moment (exit intent, time spent on the page, specific interaction) can increase conversions. According to OptinMonster, well-configured pop-ups achieve an average conversion rate of 11%, which is 5 times more than a simple static form. 
  • Dynamic personalization: Offering a message tailored to the visitor’s profile increases engagement. For example, a user coming from an article on SEO might see a specific offer such as “Get our exclusive guide on the best SEO strategies for 2024”. 
  • A/B testing and real-time optimization: Testing different approaches allows you to identify the best combination of message, design, and timing. A study by Campaign Monitor shows that A/B testing can increase the registration rate by 30%.

An example of concrete results

Companies that adopt intelligent pop-ups and targeted notifications see an increase of 40 to 70% in their email collection rate. Solutions like Poosh, a leader in conversion pop-ups, enable easy integration of these optimizations and deliver immediate results.

Optimizing email collection is essential to maximize your conversion and retain your audience. With an effective solution like Poosh, you can capture up to 70% more emails by leveraging intelligent pop-ups and advanced personalization strategies. With its optimized features and simple deployment, Poosh is the ideal tool to turn your visitors into engaged subscribers and monetize every interaction. Don’t let any opportunities slip by: adopt Poosh today and effectively boost your email marketing strategy!

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