Why are popups far from dead?
It must be admitted that popups are not very popular with Internet users in most cases. Does this mean it’s the end for popups?
We will be tempted to answer you that, on the contrary, these tools are more and more popular ! Indeed, it turns out that popups are very effective for increasing a lead base, for asking Internet users’ opinions, and for optimizing your conversion rate and sales.
When properly designed, they bring very positive results to a business.
What you need to be able to put in place is the right balance in order to create engagement and conversions without annoying buyers.
Everything you need to know to use popups properly
The principle of a popup window is to attract the attention of visitors and encourage them to take an action. However, this can also be a real double-edged sword, since a popup can just as easily harm the user experience of a website.
Customize popups
According to the latest observations from marketing experts, it appears that buyers are more likely to engage and make a purchase when a website displays custom popups.
Likewise, pop-ups containing images tend to convert more than those without them.
Therefore, when you want to optimize your chances of having popups that work and convert, it is very advisable to focus on beautiful images as well as quality content to have good customization.
Furthermore, to be able to create pretty popups, notifications or personalized messages, it is best to use tools specially designed for this. A very popular solution at the moment to carry out this type of task is Poosh.io.
This very simple to use and above all very affordable tool allows you to optimize your conversions as well as the social proof of your site.
Add a notion of urgency to popups
A good way to ensure that your popup window produces the desired effect, that is to say, encourage people to take action: it is to include urgency to this one.
This technique is based on the FOMO syndrome which focuses on people’s fear of missing out or missing out.
So, for example, by adding a countdown to an exceptional offer like a promotion, it tends to more encourage people to take action.
Don’t overwhelm buyers with too many input fields
When you want to ensure that your popups are well received by your target audience and that they provoke positive action on their part, it is preferable to favor simplicity.
Indeed, this is more pleasant for the user experience and flooding them with endless input fields to fill out is certainly not the best strategy.
Asking for too much information in a popup window can be annoying for visitors and they may instead close the popup very quickly.
Collect information from visitors
As we mentioned above, visitors don’t necessarily like having to fill out forms that are too long. However, being able to have enough information about them to then better target popups is essential.
So how can you enrich prospect data without ruining your chances of conversions? Simply using a feature with multiple steps.
The principle is simple: it consists of displaying a first popup to the visitor to capture their email address and subsequently presenting them with one or more other popups to find out a little more about them.
The first step is the most important because it at least allows you to have the Internet user’s email address to send them offers later. So, even if it closes the other popups that follow after the first, we will still have received an email.
For this, a strategy that works well is to offer the visitor something free such as a PDF document, an e-Book.
It’s all a question of timing
One thing to be aware of with popups is that they irritate internet users when used at the wrong time.
Showing a popup window when a visitor has just arrived on a site is not one of the best techniques for converting them. If you don’t want to see all your chances go to waste, that’s all it’s worth. better avoid doing.
Giving the Internet user the time necessary to orient themselves on a website before displaying a popup is probably more strategic. This gives them time to form their own impression of the site before deciding whether to leave their email address or make purchases.
However, there are still some exceptions!
For example, a pop-up window that appears instantly when a visitor arrives when it comes to a limited-time promotion makes perfect sense, since the goal is for everyone to be able to benefit from it quickly.
Adapt popups to mobile and desktop
Using the same popup on a mobile phone and a computer will not have the same result.
Indeed, on a mobile, you have to be particularly careful because pop-ups can be even more intrusive and Google tends to penalize this.
It is therefore better to work on your popups so that they respect Google guidelines. Especially since there are more and more smartphone users!
People are using their mobile phones more to visit websites, which increases the likelihood of conversion.
Thus, having specific campaigns for better readability helps improve both the user experience and the conversion rate.
Avoid unwanted popups
One of the quickest ways to destroy your chances of converting a visitor into a customer and especially to annoy them when they browse a website is to block them with popups on each page.
It is actions of this kind in particular that have contributed to the bad reputation of pop-up windows!
What is best to do is to offer a first popup to a user and let them navigate quietly without bothering them with other windows.
Likewise, when a visitor returns to a website, they will not necessarily be very happy to see the same popup window again. Being hit by the same window several times in a row when the first time the visitor clearly showed that he was not interested is likely to irritate him.
In the worst case, it may even cost the website a sale. It is for this reason that it is better to pay attention to the display of popups to returning visitors.
You will have understood, pop-up windows are always so useful and effective when you want to significantly increase engagement and conversions.
Popups have certainly not reached a standstill, but on the contrary continue to grow!
This is as advantageous for a website as it is for a buyer since from their point of view, they are kept informed of exclusive offers of which they would not have been aware before.
So, by following a few guidelines to use popups responsibly, it can only be beneficial for everyone.
