Poosh.io: the ideal popup notification tool on PrestaShop
There are more and more fans of e-commerce and online stores are even more present.
Indeed, the reality is that consumers find a lot of comfort in making their purchases online from home.
So, to satisfy this strong demand, companies are starting to create their own sites in order to facilitate purchases, but also to keep in touch with their customers.
For this, many people choose to have use of Prestashop for the creation of e-commerce sites. Furthermore, these e-retailers are also aware that interaction with visitors and customers is necessary despite a developed site, and therefore, they must use popup notifications.
However, how do you make the best choice among all the options available on the market?
In this article, we present to you Poosh.io which turns out to be the ideal solution to adopt on Prestashop.
First of all, what is PrestaShop?
In order to better understand how Poosh.io can be useful on PrestaShop, it is important to quickly understand how the platform works.
PrestaShop is a French invention renowned as being the open source e-commerce platform reference for creating e-stores.
PrestaShop, as a CMS (Content management system) is very accessible in terms of use. This facilitates the entire process of putting product sheets and an online store online quickly.
You should also know that the software makes managing a collection of products, orders, promotional offers and even deliveries very simple.
Poosh.io for its part will act as a powerful marketing tool thanks to its pop-up notifications and personalized messages to offer loyalty programs, promotional codes or others to customers and visitors on the platform.
How does it work?
Having an e-commerce site is not everything when you want to increase your conversion rate, your sales and your turnover.
In fact, it is necessary to be able to accompany your visitors and customers when they browse the different pages of the site, and Poosh.io as a solution for popup notifications, messages and widgets makes it possible to make the web pages of the site more lively and to gradually convert Internet users into customers.
By doing this, the social proof of the online store is also optimized, especially since the setup is extremely quick to do!
Moreover, Poosh.io adapts perfectly to PrestaShop as well as other types of platforms to send all the designed notifications in no time thanks to its LiteSpeed server.
So, for the entrepreneur, SME or VSE who are starting out with an online store on PrestaShop, the Poosh.io solution will literally give a huge boost to their sales, without having to be IT savvy!
Make great calls to action!
In order to strengthen the digital marketing of its products on PrestaShop, the Poosh.io tool allows in particular to create highly attractive calls to action to encourage as many visitors as possible to convert into customers.
Likewise, for existing customers of the e-commerce site, the calls to action can be individualized with the aim of satisfying as many people as possible by showing them the new features, for example.
Furthermore, Poosh.io aims to produce attractive popups while respecting the user experience of Internet users.
Indeed, the different parameters make it possible to manage the triggers well so as not to confuse buyers and scare them away.
Highlight promotional offers
Everyone knows, promo codes are real assets for an online store.
This is even more so when you want to capture the attention of potential buyers who are not familiar with the site.
Poosh.io makes this possible with its different popup notifications or banners which are a little more discreet but no less impactful in order to maintain a pleasant user experience.
Furthermore, by offering “supercodes” to visitors, the e-tailer will obtain their email addresses and can send them further offers by email. Also, it is a good strategy to follow up with them when they abandon their shopping carts.
Or, when they are about to leave the site, Poosh.io offers the e-merchant the possibility of displaying exit intention popups such as other promotions throughout the site.
As you will have understood, the options are multiple with the tool because it allows you to modify your popups as you wish in real time.
Capture email addresses and increase your chances of conversion
Among all the possibilities offered by Poosh.io, the solution helps just as well to increase conversion rate of a site by 77% in just 7 days!
Indeed, thanks to its email address capture features, an e-commerce site can quickly see the number of visitors who turn into customers skyrocket.
This is interesting for developing a mailing list or keeping subscribers informed of new features, articles or other offers from the site.
Of course, Poosh.io doesn’t stop there. The solution offers other features for working on pretty popups with multiple options to personalize them and all this for very affordable prices!