How to properly use popups in your e-commerce strategy?

Popups do not necessarily have a very good reputation from the point of view of Internet users.

They even consider them very often to be intrusive and polluting when they browse a website.

However, even if they are not always very popular, popups have proven themselves in terms of effectiveness for increase conversions. Indeed, these are powerful tools which, when properly exploited, can produce very positive results on an e-commerce site.

With the right content and used at the right time, popups are able to boost engagement and convince potential customers to take an action such as making a purchase or leaving their email addresses.

So how can you integrate it into your e-commerce strategy? How to use it effectively?

This is what we are going to discuss in this article today.

The popup, the bane of Internet users?

To be able to implement the best strategy using popups, it is important to understand what it is best to avoid doing.

It is also necessary to know the reasons why Internet users tend not to be big fans of popups.

Too frequent popups

The visitor who goes to a site for the first time does not necessarily want to be bothered by pop-up windows which deploy upon arrival or at every opportunity.

Usually, people who adopt this technique do so to harvest potential customers’ email addresses. The problem is that it is particularly unpleasant for visitors and does not leave a very good impression of the brand.

The visitor has not even had time to review the products to form his own opinion when he is already asked for his email address. Not only is this likely to annoy him, but it can also ruin the website’s chances of attracting him. convert to customer.

Popups that torment the user experience

More and more internet users are using their phones to browse websites, and some brands are using full-screen popups.

However, this is not ideal for the user experience!

Especially since the brand takes the risk of being penalized by Google in terms of ranking.

This is why this type of popup should be avoided as much as possible..

Very intrusive popups

Some popups appear before the page content even loads, interrupting the user while trying to reach the web page.

These popups premature are usually ignored or closed as quickly as they appeared. This will remove all chances of a company transmitting the message it initially wanted.

Likewise, some websites choose to display several pop-up windows one after the other, or on top of each other. You should know that this absolutely does not leave an impression of professionalism from the Internet user’s point of view.

On the contrary, this suggests that the site is very disorganized and some users may feel overwhelmed.

Once again, this impacts the user experience as well as the possibilities of converting prospects into customers.

So how to use popups properly?

As you will have understood, using pop-ups at the wrong time, without the right content and not targeted is not the best strategy for an e-commerce site.

This will certainly not produce the expected positive effects for the site in question. It is for these reasons in particular that it is essential to understand the smartest way to use them.

It is also important to choose the right tools to set up popups and personalized messages. Generally speaking, when an e-retailer chooses a tool, it is to use it over the long term.

Furthermore, certain popup notification solutions like Poosh.io allow you to display all types of personalized message desired by a website to visitors.

Use less intrusive popups

Rare are Internet users who appreciate being bothered by popups as soon as they arrive on a website. The same goes for visitors who do not know the brand.

It is therefore necessary for them give time to discover the company and its products. What is interesting to do is to set a time limit to display the popups so that the visitor can see if they are interested in sharing their email address.

So waiting for the customer or potential customer to start browsing the products before encouraging them to share their email address is a strategy that gives the website more chance of increasing its conversion rate.

Additionally, the e-commerce site will appear more polished and professional, which tends to leave a good impression as well.

Use exit-intent popups wisely

Exit intent popups are very effective in retaining the visitor who is about to leave a website. So they are very interesting to include in a popup campaign.

However, you must be able to use it with caution. In particular, we should avoid using a delayed popup window and an exit intent popup asking for email addresses at the same time.

Generally, if a visitor did not want to share their email address when they arrived on a website, there may be very little chance that they will change their mind before leaving the site.

On the contrary, this can bore him and discourage him from returning to the site later.

A smarter way to use this popup will be when the customer or visitor wants to abandon their cart, which on top of that is of a fairly high amount. In this case, you should consider offering them a discount to complete their order.

It is not even bad to add a concept of emergency to the popup to further encourage them to complete their purchase.

Use targeted popups

Just as no one enjoys being bombarded with popups, the same goes for using repetitive popups.

Therefore, to optimize your chances of success in terms of engagement and taking action from a visitor or customer, you must favor targeted popups.

For example, a website that doesn’t have many referrals can create unique popups for each referral.

Likewise, if it is a website that sells a lot of products, doing popups by category generates better conversion rates.

In summary…

Aside from the fact that popups can be very annoying when used incorrectly, these little tools are Above all ultra effective!

Thanks to a simple popup, it is possible for a website to grow its mailing list quickly.

To do this, it is essential to avoid pop-up windows as soon as a visitor arrives on a website. It is even better to give him time to browse the products before offering to leave his email address.

In addition, in order to obtain more views on the different pages of your website, creating targeted popups for popular articles will be more effective in trying to convert visitors.

So, popups are very useful when used strategically. What is important to do is learn how to dose them, which will also improve the user experience.