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Generally speaking, people are convinced to buy more when presented with persuasive content. Social proof is one of the ways e-retailers use to boost sales on their sites. Indeed, this marketing tool is based on a concept of social psychology, which encourages consumers to make decisions

Heavily used as marketing strategy Among e-retailers, social proof when boosted to the maximum, offers several advantages. Thanks to this, the reliability of products sold on an e-commerce site is recognized by consumers, and the conversion rate as well as sales are increased. Furthermore, social proof

In an era where digital reigns more than ever in our society, there is almost no site that does not use popup notifications these days! If only to better target your audience or to support the customer throughout their purchasing cycle, these small pop-up windows are

There are more and more fans of e-commerce and online stores are even more present. Indeed, the reality is that consumers find a lot of comfort in making their purchases online from home. So, to satisfy this strong demand, companies are starting to create their own

In general, e-retailers choose to turn to the Magento CMS when they wish to market a catalog composed of several thousand products, but also when they wish to create multi-stores. A wide range of products and multi-boutiques therefore mean a considerable traffic for e-retailers. Therefore, more

When an e-merchant chooses to create an online store on Shopify, it is generally for reasons of practicality, performance, ease of configuration or the ability to customize the site according to their desires. However, that’s not all! The most important aspect after creating an online store

When we choose WordPress as a free content management system, it is usually for the creation and management of a blog or a website. And as with any website, plugins are necessary to animate the site’s web pages and interact with Internet users who visit it.

Just like the slightly disturbing ads on YouTube, pop-up notifications turn out not to be Internet users’ best friends. However, these are very great allies for all digital entrepreneurs! Indeed, popups are great when you want to capture leads, which remember are prospects who have a

It is well known: affiliate programs are extremely powerful in the world of web marketing. Usually, companies use it when they want to increase their turnover or when they want to optimize their notoriety. Thus, affiliate marketing allows them to promote their products or services on