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It’s a fact. We’ve all done it at least once: read reviews from other customers before shopping online. Indeed, it seems that most of our purchasing choices are influenced by social proof : this powerful psychological phenomenon which, when we find ourselves in a situation of

One of the primary concerns of an e-retailer is how to boost your conversions to achieve more sales and thus improve its turnover. Indeed, improving your conversion rate is the key to increasing the revenue of an online store. Generating more traffic to your website so

Whether it is a new e-commerce site or a long-standing online store, one of the objectives that will guarantee its success is attracting visitors and encouraging them to buy. For this, there are several triggers to precisely boost the addition to the basket, such as the

Everyone knows that when you have a website, pop-ups are excellent means to attract the attention of visitors, but also to obtain information from them. By using the right popups, all types of businesses can convey specific messages and achieve their goals by encouraging visitors to

When an e-retailer sets up its website, it does so with the aim of converting as many visitors as possible into customers. Very often, they will put a lot of effort into the best way to acquire customers, generate more traffic, but also make their brand

Popups do not necessarily have a very good reputation from the point of view of Internet users. They even consider them very often to be intrusive and polluting when they browse a website. However, even if they are not always very popular, popups have proven themselves

Considered to be formidable tools in an e-commerce strategy, popups have been tested and approved by many e-retailers. Indeed, it is in particular thanks to these small pop-up windows that many websites manage to develop a beautiful mailing list and increase their sales. Whether it’s a

A strategy that works very well in e-commerce and which allows a brand new business or an already well-established business to generate revenue and customers is the use of email marketing. Marketing experts even position themselves on the fact that emails are capable of offering a

The Internet has evolved a lot in recent years. The same goes for popups! These small pop-up windows that appear on the Internet user’s screen when they browse a website have multiple roles. Using these tools, it is easier to generate leads, grow a mailing list,

It is obvious that you need to work on your popups so that they are as effective as possible and above all to collect the email addresses of prospects on your website. However, designing good enough popups can be a tricky step, since you have to

It must be admitted that popups are not very popular with Internet users in most cases. Does this mean it’s the end for popups? We will be tempted to answer you that, on the contrary, these tools are more and more popular ! Indeed, it turns

Social proof is a powerful tool widely used as a marketing strategy by businesses. The principle consists of adopting a psychological approach based on human behavior when it comes to making purchases. Social proof is used in particular on websites, social networks, product pages, Google, landing

Pop-up windows that appear when browsing a website are known to be formidable marketing tools. Indeed, they are particularly useful for capturing email addresses and increasing a company’s conversion rate. Therefore, they are able to bring more sales to a company and skyrocket its turnover. You

Generally speaking, people are convinced to buy more when presented with persuasive content. Social proof is one of the ways e-retailers use to boost sales on their sites. Indeed, this marketing tool is based on a concept of social psychology, which encourages consumers to make decisions

Heavily used as marketing strategy Among e-retailers, social proof when boosted to the maximum, offers several advantages. Thanks to this, the reliability of products sold on an e-commerce site is recognized by consumers, and the conversion rate as well as sales are increased. Furthermore, social proof

In an era where digital reigns more than ever in our society, there is almost no site that does not use popup notifications these days! If only to better target your audience or to support the customer throughout their purchasing cycle, these small pop-up windows are

There are more and more fans of e-commerce and online stores are even more present. Indeed, the reality is that consumers find a lot of comfort in making their purchases online from home. So, to satisfy this strong demand, companies are starting to create their own

In general, e-retailers choose to turn to the Magento CMS when they wish to market a catalog composed of several thousand products, but also when they wish to create multi-stores. A wide range of products and multi-boutiques therefore mean a considerable traffic for e-retailers. Therefore, more

When an e-merchant chooses to create an online store on Shopify, it is generally for reasons of practicality, performance, ease of configuration or the ability to customize the site according to their desires. However, that’s not all! The most important aspect after creating an online store

When we choose WordPress as a free content management system, it is usually for the creation and management of a blog or a website. And as with any website, plugins are necessary to animate the site’s web pages and interact with Internet users who visit it.

Just like the slightly disturbing ads on YouTube, pop-up notifications turn out not to be Internet users’ best friends. However, these are very great allies for all digital entrepreneurs! Indeed, popups are great when you want to capture leads, which remember are prospects who have a

It is well known: affiliate programs are extremely powerful in the world of web marketing. Usually, companies use it when they want to increase their turnover or when they want to optimize their notoriety. Thus, affiliate marketing allows them to promote their products or services on