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It’s a fact. We’ve all done it at least once: read reviews from other customers before shopping online. Indeed, it seems that most of our purchasing choices are influenced by social proof : this powerful psychological phenomenon which, when we find ourselves in a situation of

One of the primary concerns of an e-retailer is how to boost your conversions to achieve more sales and thus improve its turnover. Indeed, improving your conversion rate is the key to increasing the revenue of an online store. Generating more traffic to your website so

Whether it is a new e-commerce site or a long-standing online store, one of the objectives that will guarantee its success is attracting visitors and encouraging them to buy. For this, there are several triggers to precisely boost the addition to the basket, such as the

Everyone knows that when you have a website, pop-ups are excellent means to attract the attention of visitors, but also to obtain information from them. By using the right popups, all types of businesses can convey specific messages and achieve their goals by encouraging visitors to

When an e-retailer sets up its website, it does so with the aim of converting as many visitors as possible into customers. Very often, they will put a lot of effort into the best way to acquire customers, generate more traffic, but also make their brand

Popups do not necessarily have a very good reputation from the point of view of Internet users. They even consider them very often to be intrusive and polluting when they browse a website. However, even if they are not always very popular, popups have proven themselves

Considered to be formidable tools in an e-commerce strategy, popups have been tested and approved by many e-retailers. Indeed, it is in particular thanks to these small pop-up windows that many websites manage to develop a beautiful mailing list and increase their sales. Whether it’s a

A strategy that works very well in e-commerce and which allows a brand new business or an already well-established business to generate revenue and customers is the use of email marketing. Marketing experts even position themselves on the fact that emails are capable of offering a

The Internet has evolved a lot in recent years. The same goes for popups! These small pop-up windows that appear on the Internet user’s screen when they browse a website have multiple roles. Using these tools, it is easier to generate leads, grow a mailing list,

It is obvious that you need to work on your popups so that they are as effective as possible and above all to collect the email addresses of prospects on your website. However, designing good enough popups can be a tricky step, since you have to