Offer a discount to your visitors and watch your conversions soar

Did you know that a simple discount can transform a hesitant visitor into a loyal customer? In a world where consumers are constantly looking for the best deals, offering a well-targeted discount can make all the difference. Whether to encourage a purchase completion or to maximize engagement, discounts are a powerful lever to boost your conversions. Discover in this article how to integrate strategic discounts and see your results explode today.

Why does a discount motivate visitors to buy?

Discounts, much more than just a marketing tool, act as a powerful psychological trigger. By playing on mechanisms such as urgency and value perception, they encourage visitors to take action.

1. The psychology behind discounts

Promotions create a sense of urgency and scarcity, two essential levers in behavioral psychology. When a visitor sees a time-limited discount, they are pushed to act quickly, for fear of missing an opportunity. This effect is further reinforced by the anchoring effect, where the initial price serves as a reference to evaluate the offer. A 20% discount on a €100 product is perceived as more advantageous, even if the saved amount remains modest.

2. Strengthening the perception of value

A discount is also appealing because it increases the perception of value. Consumers feel privileged when receiving an exclusive offer. For example, a promo code displayed on an e-commerce site can instantly convert a hesitant visitor into a convinced buyer. According to a study by RetailMeNot, 80% of consumers say a discount encourages them to complete their purchase, even if the purchase was not initially planned.

3. Reactivating abandoned carts

Another advantage of discounts is their ability to re-engage visitors who have abandoned their carts. A targeted discount sent via email, such as “10% off if you order within 24 hours,” can recover a significant portion of these lost sales.

In summary, discounts exploit powerful psychological mechanisms while reinforcing the perceived value of your offers.

How to offer a discount to maximize your conversions?

Effectively offering a discount requires a thoughtful and strategic approach. By targeting the right moments and using the right tools, you can transform a simple discount into a powerful conversion lever.

1. Identify key moments to offer a discount

Timing is essential to maximize the impact of a discount. Here are some strategic moments to prioritize:

• During cart abandonment: Sending an email or displaying a popup with an enticing discount, for example, “10% off if you complete your order within 24 hours,” can reactivate up to 30% of abandoned carts (source: Baymard Institute).
• During key periods: Offer discounts during sales, holidays, or product launches to capitalize on consumers’ high purchasing intention.

2. Use effective tools to highlight your discounts

Digital marketing tools play a key role in implementing your promotions. For example:

• Dynamic popups: Display a personalized offer, such as “€10 off your first purchase.” Tools like Poosh allow you to set up these popups intuitively.
• Clear and engaging CTAs: A button like “Get my discount now” improves clicks and conversions.

3. Provide a frictionless user experience

An effective discount should be easy to use. Avoid complex restrictions that could frustrate your visitors, such as multiple exclusions. Additionally, ensure that applying the promo code is intuitive, especially on mobile, where over 50% of online purchases are made in 2025 (source: Statista).

By applying these strategies, you can not only increase your conversions but also improve customer satisfaction and loyalty.

Offering discounts at the right time is a powerful strategy to convert your visitors into customers. By using tools like Poosh, optimize your offers and watch your conversions soar while enhancing customer satisfaction.