Top 7 irresistible offers to present via your exit pop-ups
Did you know that exit pop-ups can convert visitors who are about to leave? Their effectiveness relies on the offers presented. In this article, discover 7 irresistible offer ideas to turn abandonments into conversions and retain your visitors. Ready to optimize your pop-ups?
1. An immediate exclusive discount
Instant discounts are among the most effective offers to provide through your exit pop-ups. In fact, they remove purchase hesitations by providing an immediate financial incentive.
Offer an attractive percentage
Offer an enticing discount, such as 10%, 15%, or more, depending on your product margins. For example, a fashion e-commerce site could display a message like: “Get 20% off your cart if you order now.” This offer exploits the scarcity bias and motivates visitors to complete their purchase before leaving the page.
The effectiveness of exit promo codes
Promo codes add perceived value and offer an exclusive advantage to those who use them. To maximize their impact, combine your discount with a limited-time offer. For example, “Use code EXIT15 within the next 15 minutes” creates a sense of urgency, encouraging quick decision-making.
2. Free shipping
Free shipping is one of the main reasons that lead visitors to complete their purchase. Removing this financial barrier at the moment they consider leaving your site can turn hesitation into an immediate conversion.
Why does free shipping work?
According to a recent study, 79% of consumers are more likely to buy when free shipping is offered. This type of offer reduces purchase friction, especially when shipping costs are perceived as excessive. For example, an e-commerce site can display: “Your cart is ready! Enjoy free shipping by checking out within the next 15 minutes.”
Add a minimum purchase to encourage ordering more
Pairing free shipping with a minimum purchase threshold is an effective strategy to increase the average order value. For example: “Shipping is free for any order of €50 or more!” encourages visitors to add products to their cart to meet the required amount, thus creating a double benefit for your business.
3. A bonus or free gift
Offering a bonus or free gift through an exit pop-up is a particularly attractive strategy to encourage visitors to stay or complete their purchase. This method plays on the element of surprise and the feeling of receiving additional value.
Offer a free product to complete the order
A relevant and useful gift can motivate visitors to continue their shopping journey. For example, a beauty product store might offer a free mini size with any purchase over €30. This type of offer shows your generosity while increasing customer satisfaction, which can encourage repeat purchases.
Personalize the bonus based on the cart or the season
Tailoring gifts based on products already in the cart or related to a specific period (like the end-of-year holidays) can make your offer even more attractive. For example, an online bookstore could offer a personalized bookmark or a free ebook to accompany an order. This simple yet relevant gesture strengthens customer engagement and loyalty.
4. A limited-time offer
Limited-time offers are among the most effective strategies to capture the attention of visitors about to leave your site. By creating a sense of urgency, they encourage immediate action, thereby reducing abandonment rates.
Offer a discount valid for a short period
Hesitant visitors can be convinced by a temporary offer that gives them an immediate advantage. For example: “Enjoy 20% off, but only for the next 10 minutes.” Such an incentive acts as a powerful psychological trigger, encouraging visitors to finalize their purchase before the opportunity disappears.
Use a countdown to reinforce urgency
Adding a visual timer to your exit pop-up can amplify the effect of scarcity. The countdown captures attention and creates subtle pressure on visitors. For example, an online store could display a message like: “This special offer expires in 09:59… Act now!” This method engages the visitor in real-time and increases the chances of conversion.
5. A loyalty or points program
Offering a loyalty program through an exit pop-up is an excellent way to retain visitors while strengthening their long-term engagement.
Highlight the benefits of joining your loyalty program
Emphasize the direct benefits of your program: exclusive discounts, free gifts, or collectible points for future rewards. For example: “Join our loyalty program and earn 100 bonus points today, which is €10 off your next purchase.” This immediate promise motivates visitors to sign up or complete their order.
Offer additional points or an exclusive bonus
To maximize the impact, offer a limited-time advantage, like a bonus of extra points. For example: “Sign up in the next 15 minutes and receive 200 bonus points as a gift.” This creates a sense of urgency while providing tangible value to the user, thus increasing the likelihood of conversion.
6. A request for feedback or a survey
Using an exit pop-up to solicit feedback or propose a quick survey is an effective method to turn a visit that is about to end into an engagement opportunity.
Offer a quick survey with a small reward
A pop-up asking for simple feedback, like “What is stopping you from completing your purchase?”, allows you to identify friction points. To encourage visitors to respond, offer an immediate reward, such as a discount or a promo code. For example: “Participate in our survey in 1 minute and receive 10% off your next purchase.”
Offer a discount or bonus for their responses
In addition to collecting useful information, thank your visitors for their participation by offering them a concrete advantage. For example: “Thank you for your feedback! Here is an exclusive €5 code valid today only.” This gesture strengthens your brand’s image while increasing the likelihood of future conversions.
7. An incentive to sign up for a newsletter
Exit pop-ups can also be used to build a long-term relationship with your visitors by encouraging them to sign up for your newsletter.
Promise exclusive content, tips, or discounts
A clear and attractive offer is essential to convince your visitors to subscribe. For example: “Sign up and receive our best tips every week and 10% off your next order.” This type of incentive attracts visitors interested in the added value of your content or financial benefits.
Add clear value to the subscription
Highlight tangible benefits: access to exclusive guides, participation in private events, or sneak peeks at new products. For example, an online cosmetics store might promise: “Join our community and receive our e-book ‘Secrets to Perfect Skin’ for free.” This transforms the subscription into an opportunity perceived as valuable.
Well-designed exit pop-ups turn abandonments into conversion opportunities through strategic offers like discounts, gifts, and loyalty programs. With tools like Poosh, a leader in pop-up solutions, you can optimize your interactions and maximize your results. Adopt these strategies today to engage your visitors sustainably.