Boost your conversions by displaying the latest sales on your store

One of the primary concerns of an e-retailer is how to boost your conversions to achieve more sales and thus improve its turnover.

Indeed, improving your conversion rate is the key to increasing the revenue of an online store.

Generating more traffic to your website so that no one buys the products can be a big waste of time, energy and money!

It is true that there is no magic recipe for this. However, by adopting some simple tips, an online store’s conversion rate can quickly improve.

So, acquiring qualified traffic is not enough. On the other hand, working on your conversion rate by displaying attractive products, particularly your latest sales, can boost the results of your e-commerce site.

What exactly is the conversion rate?

Before finding ways to optimize the conversions of your online store, it is especially important to understand what this really means.

So what is it about? The conversion rate is simply obtained by dividing the total number of sales (conversions) by the total number of visitors for a specific period on its e-commerce platform.

The calculation is therefore done as follows:

Conversion rate = (total number of conversions ÷ total number of visitors) x 100%

Thus, by having these indications, it is easier to understand that increasing the number of visitors to your online store also makes it possible to greatly improve the number of conversions.

However, even if the number of visitors to your e-commerce site plays an important role, you should also know that it is not the only one factor that will help increase its number of conversions.

Attracting visitors is one thing, but convincing them to buy your products is another!

Therefore, other factors such as the optimization of landing pages, the online store or even paid advertisements are interesting methods for converting visitors into customers.

The advantages obtained by working on your conversion rate

You should know that the digital entrepreneur can benefit from many advantages when he works on optimizing his conversion rate.

Not only will the management of your e-commerce site be more efficient, but it will also reduce your customer acquisition costs and increase your revenue at the same time.

Which represents the possibility of maintaining sustainable commercial growth, but not only that!

By improving its conversion rate, the e-retailer will benefit from other benefits, in particular:

• A great improvement in its marketing efforts;
• A better customer experience on their online store;
• A better understanding of its target clientele, which subsequently makes it possible to attract more clients;
• An increase in the conversion rate and number of customers;
• More profits;
• Better rankings on search results pages (SERPs);
• A good perception of its brand among customers;
• Business goals achieved faster.

How to optimize the conversion rate of your website?

There are multiple techniques to be able to concretely convert a visitor into a customer.

For this article, we mainly focused on the method of displaying your latest sales on your online store. However, we will also show you some other ways to promote it to increase its conversion rate.

Recent sales notifications

This technique is very simple to apply, and generally allows you to increase instantly the conversion rate on its online store. To do this, you must add notifications of recent sales made on the store.

Notifications will automatically appear on the e-commerce site in order to show a user that a product has recently been purchased.

This method is very effective because it creates a sense of urgency in the user.

Indeed, it plays on the psychological principle of fear of missing out, which will convince the visitor to act quickly.

Furthermore, Poosh.io is a popup notification solution specially designed for e-commerce sites, but also for other types of sites, and allows you to display this type of message to visitors.

Thanks to this, the conversion rate of a site increases and it also improves the social proof of its e-commerce site.

Sales countdowns

This method once again plays on the psychological side of the visitor. Indeed, by displaying limited-time offers and including countdowns, this will quickly increase conversions.

Including countdowns on your e-commerce site creates a sense of urgency and scarcity in the mind of the visitor, which tends to encourage them to take action quickly.

They thus purchase products on the online store and increase the site’s conversion rate.

In addition, to accentuate this “effect of urgency and scarcity” for the visitor, the e-retailer can even add a timer for a flash sale that will end soon or for a stock depletion on certain products for example.

Similarly, to create your countdown campaign, it is entirely possible to use Poosh.io which will allow to create alerts in real time!

Create welcome mats to display popular products

Welcome mats are very useful ways to attract the attention of visitors to the best-selling products on your online store.

By displaying the best products or offers on your e-commerce site, the choice of potential customers will be refined. As a result, it increases the chances of conversions since thanks to the welcome mat, the clutter of other products is removed.

Usually, it is best not to exceed more than 10 popular products so as not to discourage visitors from viewing the best-selling items.

View reviews and ratings on recent sales

Viewing product reviews and ratings from other customers is a great way to optimize your conversion rate, but also to work on the social proof of your site.

In general, this reassures customers and future customers about their purchases.

Convert visitors into customers with incentives

When a visitor arrives at an online store, they may be interested in the products but they may also be undecided about taking action.

Even if recently sold products are displayed, it may still be hesitant. So, to give him an extra boost, the e-retailer can interest him with discounts.

An exclusive discount code can be offered to the visitor following their first purchase, for example.

In general, when it is done well, it does not take much time to convince the potential customer.

To conclude, you should know that by optimizing the conversion rate of your online store with simple methods to start with, an e-retailer increases its chances of having a website that converts quickly.

Therefore, it is a significant point to consider because thanks to this, it will gain more customers and also generate more income.