9 examples of using popups in e-commerce

Considered to be formidable tools in an e-commerce strategy, popups have been tested and approved by many e-retailers.

Indeed, it is in particular thanks to these small pop-up windows that many websites manage to develop a beautiful mailing list and increase their sales.

Whether it’s a small or large business, popups are extremely effective.

However, you must know how to use them and adapt them according to the visitor, the buyer, but also their purchasing journey. Otherwise, they can even be very intrusive.

Therefore, the goal of this article today is to provide you with concrete examples of popups to use in e-commerce to optimize your chances of success.

Popups aimed at visitors

There are multiple options for all online shoppers with the number of e-commerce sites increasing more and more. It therefore becomes more difficult for a website to convert a visitor on their first visit.

Typically, they need to consider several factors like comparing prices with competitors before taking action.

However, if on the first visit they were treated to rather attractive offers, it is almost certain that they will come back.

So, to ensure that they keep the name of a particular brand in mind, it is interesting to use popups to send them a message and especially to retrieve their email addresses.

1. Present a free offer to visitors

An interesting strategy to adopt during a user’s first visit to a website is to offer them an offer irresistible with the aim of collecting his email address and converting him into a buyer.

Usually, e-retailers like to offer discounts which already puts the visitor in a buyer’s state of mind, thus increasing the chances of converting them.

However, competitions can also be a good way to encourage a visitor to sign up for a mailing list. The vast majority of people enjoy receiving things for free.

By offering them a chance to receive one of the products from a website for example, this encourages them to take action quickly.

2. Use Lead Magnet Popups

Lead Magnet popups can be a great way to convey quality content about the products and services a website offers.

As the name suggests, these are very good lead magnets.

Almost everyone appreciates free gifts. An e-retailer can therefore create small free guides or e-books and display popups to offer them.

Once again, it is a implicit technique to ask for visitors’ email addresses and obtain them. However, you must ensure that you offer qualitative and attractive content in order to optimize your chances of developing your mailing list.

This type of popup is very easy to create as long as you have the right tool.

For example, Poosh.io is perfectly suited to create all types of messages or notifications and attract the visitor’s attention, but also to increase conversions.

3. Welcome popups

It is always very appreciated for a new visitor to receive a welcome message upon arrival on a website. Generally, this type of popup is very eye-catching because it is displayed on the entire browser window of the visitor.

Welcome popups immediately attract visitors’ attention, but you still need to be careful because this can be perceived as intrusive by some.

Therefore, to solve this problem, it is possible to add a little transparency in the welcome display so that people see that they are still on the site.

What about visitors and returning customers?

A customer who returns to a website after one or more purchases already knows the products or at least a good part of the products offered by the e-retailer. However, this does not mean that we should not continue to encourage them to make other purchases with popups.

The same goes for the visitor who returns after a first visit to a website.

Normally, if everything went well during their first visit, they will have left their email address, which makes it easier to communicate with them. The goal is obviously to encourage them to make a purchase if they did not do so the first time, but also to guide them towards the right products.

Create Exclusive Offer Popups

Whether it’s for the returning customer after a purchase or the returning visitor after a first visit, a good way to get them to take action is to offer them exclusive offers. For example, a special discount for everyone who is subscribed to the website’s mailing list.

exclusive offer popup

Unfortunately, for all e-retailers, cart abandonment is very common. Using a popup when a customer is about to leave a website and abandon their cart can keep them there.

To do this, you must of course

capture their attention in a convincing way . For example, by offering them free shipping or a discount code.cart abandonment popup

This type of popup is very effective in eliminating obstacles to purchasing because it will offer help if necessary to customers or visitors and

guide them in their purchasing decision making. popup help

7. Popups for new arrivals

Using popups to recommend products, bestsellers of a site or to inform subscribers of its list of new products is

ideal for getting them into action .Please note that this can even be done by email.

new arrival popup

The principle of upsell popups is to encourage customers

“faithful” to spend more by offering them other products that might interest them when they have already added products to their baskets. The goal being to increase the sales of your website, it goes without saying that they will need to

offer relevant products based on the contents of their basket .Otherwise, it may simply ruin the chances of them making further purchases.

popup upsell

Obtaining reviews and comments for your products or services is a

social proof that the site is trusted. More and more customers or visitors consult reviews and comments before making a purchase. A good way to get more reviews and comments is to use popups.

On the other hand, in order not to distract customers’ attention from the products on the site, it is preferable to trigger the popup when they have just made a purchase.

They will be more likely to answer questions and give a positive opinion on their purchasing experience, for example.

popup notice

When used correctly, popups are

very advantageous for e-commerce sites because it allows them to transmit one or more messages, to make their products or services known, to build customer loyalty, to convert prospects into customers, to increase sales, which of course will automatically increase their figures by business. It is for all these reasons that we must use these small tools intelligently to give ourselves every chance of success.