Capturing affiliate leads using notification popups

Pop-up windows that appear when browsing a website are known to be formidable marketing tools. Indeed, they are particularly useful for capturing email addresses and increasing a company’s conversion rate.

Therefore, they are able to bring more sales to a company and skyrocket its turnover. You will have understood, the popup must be included in your overall strategy when you have a business.

However, how can you use them properly when you want to capture affiliate leads?

Knowing that affiliation is an excellent way to increase a database and generate leads, popups can be applied to then better target consumers.

Especially since this will be a guaranteed return on investment!

What exactly is a lead?

To be able to use popups adequately when you want to generate affiliate leads, you must first understand the concept of Leads.

The Collective for Digital Marketing Actors defines a lead as a prospect who has clearly expressed an intention to purchase a product or service and who has also explicitly confirmed the desire to be contacted.

So, what we call lead generation involves finding potential customers, and to do this, you need to be able to bring traffic to your website.

However, the goal is to attract a flow of visitors who can turn into leads, that is, by carrying out a defined action. Generally, this will involve registering for a trial offer, subscribing to a newsletter or others and to do this, you must define a call-to-action clear and create a landing page.

Furthermore, having enough information about the lead to be able to refine your sales strategy and estimate its potential for conversion into a customer is defined as a qualified lead.

And how does lead generation work through affiliation?

You should know that affiliation is based on a collaboration between advertisers who want to market a product or service and publishers who have a well-established audience.

In other words, publishers will promote the advertisers’ products or services with the benefit of remuneration. Qualified lead generation can therefore be done by partnering with the right publishers.

In most cases, publishers’ remuneration is based on the cost per lead (CPL).

The publisher is paid when each visitor performs a defined action, which therefore brings a lead to the advertiser.

The main advantage with affiliation is that the advertiser will have to pay the publisher only when they bring them a lead.

As a result, this ensures the return on investment of the advertiser’s affiliate campaign and makes its activity more efficient.

Using popups to generate affiliate leads?

Popups are good tools to include in your strategy when setting up your affiliate lead acquisition campaign. In order to maximize your affiliate campaign and find prospects who will turn into customers, it is essential to establish the right popups.

To do this, solutions like Poosh.io allow you to quickly and efficiently create attractive popup notifications displaying a personalized message to visitors.

However, to set up a good affiliate campaign, there are key steps to follow, including:

Defining the ideal customer

One of the main steps in affiliate lead generation is the ability to define your target. Indeed, what we call the “buyer personas” or “buyer profile” in marketing is necessary to ensure a high conversion rate.

The call to action

The call-to-action is an incentive for visitors who consult a web page to communicate their personal data. For this, he needs a sufficiently valid reason to do so. In general, to encourage them to leave their email address, a company can highlight the benefit they will receive when they take the desired action.

The call to action is often highlighted through popup notifications which generally manages to convert prospects when the offer is interesting.

Choosing the right publisher

Overall, the affiliate programs that tend to generate the most revenue correspond to those whose publishers have an editorial line consistent with the type of prospect targeted.

The landing page

When the call-to-action has been established, you must create a landing page for it to come to life.

The landing page as a reminder is the page on which visitors land following promotion by the publishers of a product or service. It is on this page that the collection of visitor data is done and this is where they can be transformed into leads.

This will be done in particular through a form which will allow the lead to be captured.

Suitable formats

It is in particular at this stage that popups can also intervene!

Indeed, before ending up on the landing page, the prospect first goes through content distributed by the chosen publisher. This can be done by e-mailing, through social networks among others.

But this can above all be done using a popup which is displayed and which redirects the prospect to the advertiser’s landing page.

The quality of the content offered to the prospect plays an important role in its conversion into a lead. It will therefore be essential to work on your popups correctly so that they make the visitor want to take action.

What else to know about using popups

As seen above, it is possible to set up popups on affiliate sites to redirect the visitor to a special affiliate offer.

However, it is best to use popup offers sparingly. The goal is to capture as many leads as possible and not to disturb visitors. Therefore, it is important to ensure that popups provide added value.

This will capture the attention of visitors and encourage them to take action, since the objective is to increase leads!

Furthermore, when setting up the popup, it is also possible to create a multi-step functionality to capture the prospect’s email address before redirecting them to the affiliate offer.

There are many possibilities when it comes to using popups to capture affiliate marketing leads. You simply need to use the right tools to get there, but also carefully define your affiliate campaign strategy.