Improve the social proof of your WooCommerce store with Poosh.io

Generally speaking, people are convinced to buy more when presented with persuasive content. Social proof is one of the ways e-retailers use to boost sales on their sites.

Indeed, this marketing tool is based on a concept of social psychology, which encourages consumers to make decisions to purchase a product or service based on the testimonials and actions of other consumers.

Thus, mastering social proof and applying it correctly to your e-commerce site represents a significant advantage in encouraging visitors to make a purchase and become customers.

The same is true when you have a WooCommerce store. It becomes imperative to work on your social proof as best you can to increase conversions, sales, and also your turnover.

For this, Poosh.io has been specially designed to allow e-retailers to improve their social proof by bringing the different pages of their websites to life.

What exactly is Poosh.io?

Poosh.io is a popup notification solution that allows you to display a personalized message to visitors. It is also a tool that can be adapted to different platforms and aims to improve the social proof of e-commerce sites or other types of sites and increase conversions.

This tool is especially effective in increasing the conversion rate of a site with its current traffic.

As you probably know, pop-up windows tend to irritate Internet users because they find them too intrusive. However, with the Poosh.io solution, there will be no worries on that side!

Indeed, this tool allows you to present visitors with impactful and customizable notifications without disturbing them, which ultimately helps maintain a good user experience.

Poosh.io currently allows you to choose between 24 types of notification formats, such as: the alert banner, the registration popup, the promo code popup, the promo banner or even the email collection notification among many others.

It is also possible to display customer reviews for strengthen social proof of its site and reassure visitors regarding its credibility.

How to use Poosh.io on your WooCommerce store?

The choice is very wide, whether in terms of notifications, alerts or widgets to add to your online store. Everything will depend on the goals you want to achieve!

For a WooCommerce site, the options are also multiple.

Knowing that the objective is to convert as much as possible potential buyers into customers, but also to encourage existing customers to buy more, we will show you with some examples, the different ways to improve social proof effectively.

Highlight opinions, comments and testimonials

Based on the principle that social proof is based on people’s need for reassurance on the purchasing decisions they make by consulting others, Poosh.io allows them to display customer reviews, comments and testimonials on the WooCommerce site.

Moreover, very often, this is what eliminates doubts among visitors and encourages them to take action.

Visitors who are not familiar with the e-retailer’s products will necessarily look at what others have thought of them before making their decision. On WooCommerce, the tool gives the e-merchant the opportunity to clearly highlight this and increase their conversion rate up to 77% in less than 7 days!

Use promotional codes

Promo codes are real assets when you want to quickly convert a visitor into a customer. People like to be able to save when they can, and providing them with this opportunity while shopping is a very convincing way to encourage them to take action.

Usually, when a potential buyer goes to an online store, they don’t necessarily expect to come across a popup notification. And if in most cases, they choose to close the popup to continue browsing the site or, on the contrary, leave the site, capturing their attention with a promo code is a very good strategy.

Poosh.io therefore allows you to display this type of popup on a WooCommerce site to visitors, but also to customers.

Focus on urgency

A good strategy to encourage visitors and existing customers of a site to take action is to add a notion of urgency to its popup notifications.

On a WooCommerce site, the e-retailer can “play” on people’s fear of missing out and missing out on something, by displaying the number of people who have seen an offer on one or more products on the site.

This method adds a sense of scarcity to the product and can quickly convert visitors into customers, but can also push existing customers to buy more.

Wait for the right timing

The Poosh.io tool allows you to customize triggers for displaying popups as he pleases. This is very interesting so as not to disrupt the user experience of Internet users as soon as they arrive on a site.

For example, on a WooCommerce site, it is possible to adjust the display time of a popup notification when a visitor arrives in order to give them time to see the products a little.

Similarly, when it comes to an existing customer, the e-retailer can set a delay for triggering notification windows.

Furthermore, in this case, he can even consider introducing him to the new features of the site.

As you will have understood, Poosh.io is a tool that allows you to carry out various actions on WooCommerce.

Adopting it is the guarantee of achieving your objectives in terms of sales, conversion, and optimization of your social proof.